Depending on the phase of a business, Product Management can be applied in different ways.
Market Potential and Solution Phase
Understanding the market, includes methods like ideation, validation, and opportunity discovery.
Execution Phase
The processes to get things done. Is the phase of the project about delivering on already determined problems and solutions
Optimisation Phase
Improving what is already built
New Feature Phase
Add increased benefit and new outcomes for customers.
New Opportunities Phase
Similar to the first step, and leads into iterating through these steps. What other things can make an impact in a diverse sense?