Meta (Facebook) Pixel and Conversions API Integration. Simple, reliable and effective.
In today's digital landscape, accurate and reliable tracking is crucial for successful marketing campaigns. Many businesses struggle with:
UniPixel is designed with the best practices to ensure accurate event tracking and conversion measurement. Here’s how UniPixel supports these features:
Event IDs: UniPixel uses unique event IDs for each event to ensure that events are not counted multiple times. This is achieved by sending the same event ID from both the client-side (via the Facebook Pixel) and the server-side (via the Conversion API).
_fbp Cookie: UniPixel sets and utilizes the _fbp
cookie to store a unique identifier for each user's browser session. This helps Facebook recognize returning visitors.
_fbc Cookie: When a user clicks on a Facebook ad and lands on your website, the fbclid
parameter is captured and stored in the _fbc
cookie. This allows Facebook to attribute conversions back to the specific ad that generated the visit.
Automatic Data Collection: UniPixel automatically collects and sends various pieces of information to Facebook, including IP address, browser information, device information, page URL, referrer URL, and more.
Custom Event Data: Users can also configure custom event data to be sent along with standard events, providing more granular tracking and insights.