Start tracking Meta events properly

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WordPress Plugin

Meta (Facebook) Pixel and Conversions API Integration. Simple, reliable and effective.

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Image Description

Why Choose UniPixel?

Solving Tracking Challenges

In today's digital landscape, accurate and reliable tracking is crucial for successful marketing campaigns. Many businesses struggle with:

How UniPixel Helps

Reliable Tracking of Interactions and Conversions

UniPixel is designed with the best practices to ensure accurate event tracking and conversion measurement. Here’s how UniPixel supports these features:

Deduplication

Event IDs: UniPixel uses unique event IDs for each event to ensure that events are not counted multiple times. This is achieved by sending the same event ID from both the client-side (via the Facebook Pixel) and the server-side (via the Conversion API).

Cookie Tracking

_fbp Cookie: UniPixel sets and utilizes the _fbp cookie to store a unique identifier for each user's browser session. This helps Facebook recognize returning visitors.

_fbc Cookie: When a user clicks on a Facebook ad and lands on your website, the fbclid parameter is captured and stored in the _fbc cookie. This allows Facebook to attribute conversions back to the specific ad that generated the visit.

Comprehensive Event Data

Automatic Data Collection: UniPixel automatically collects and sends various pieces of information to Facebook, including IP address, browser information, device information, page URL, referrer URL, and more.

Custom Event Data: Users can also configure custom event data to be sent along with standard events, providing more granular tracking and insights.

Getting Started

Steps

  1. Install UniPixel: Download and install the UniPixel plugin from the WordPress plugin repository.
  2. Setup Meta Pixel: Follow the guided setup to configure your Meta Pixel and Conversions API.
  3. Define Events: Use the admin panel to define and manage the events you want to track.
  4. Monitor and Optimize: Use the real-time logging feature to monitor your tracking and make necessary adjustments for optimal performance.

Setting Up Facebook with UniPixel

View these important setups on preparing your facebook account to work with UniPixel.
Facebook Conversion API Setup steps ».