6 Parts to Real Product Growth

Product Management as a Framework for Business Growth and Fitting Product Management with Sales and Marketing

The focus on each of these may change based on what is already established or known.

Understanding

What problem is there to be solved, and how do we know? How big are the problems?

  • Market Research
  • Market Understanding

Identifying

There has to be a reason for what’s being introduced. What are we looking to change, which needles are we wanting to move? Can it be solved (VFD)?

  • Strategy Development | What, why, how, and when

Reaching

Is it a new customer base, or an existing customer base we are reaching.

If new, how do we convince and convert the audience into customers? If existing, how do we introduce and implement the idea while managing change?

  • Taking advantage of every opportunity to convert, cross-sell, up-sell and improve engagement.

Prioritising

How do we choose what to work on?

  • Prioritisation Scoring / Impact Scoring
  • RICE
  • Kano
  • Initiative Mapping

Delivering

How do we build, execute and roll out?

  • Spec’ing
  • Desiging
  • Done Criteria

Iterating

Is it working, did we move the needle, how effective is what was delivered?

  • Measure
  • Insights
  • Track
  • Learn
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